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Squeeze Massage
2016
Retail
6,000 SF
New York, NY
This is a new concept prototype and the first flagship location for Squeeze – a new massage concept from the founders of drybar. As with drybar, the design goals were to create a paradigm-shifting new space that would help fill a hole in the market between the limitations of the discount and very high-end existing options.
Design elements include custom product displays, furniture specifications, and material palettes. This extensive prototype provided a complete kit of parts defining circulation patterns, spatial relationships, product display arrangements, and interior design elements that will support a national roll-out plan.
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Project work during employment at Heitler Houstoun Architects 2016-2018
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